Color

#c97040

#c97040
hex#c97040
rgbrgb(201, 112, 64)
hslhsl(21, 56%, 52%)
oklchoklch(0.636 0.129 47.5)
Closest name: chocolate (#d2691e)Relative luminance 0.2438

Colors that go with #c97040

Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c97040

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4099c9

#c94055 · #c9b540

#40c970 · #7040c9

Split-complementary

Open in tool →

#40c9b5 · #4055c9

#55c940 · #4099c9 · #b540c9

Contrast

#c97040 as textRatioAAAA largeAAAFix
Aaon white
3.57:1failpassfail
  • AA: use #b35f32 as the text (4.57:1)
  • AAA: use #874826 as the text (7.03:1)
  • AA: or shift the background to #212121 (4.5:1)
Aaon black
5.88:1passpassfail
  • AAA: use #d08258 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c97040 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#c97040 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c97040
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c97040 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c97040-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md