Color

#c781fd

#c781fd
hex#c781fd
rgbrgb(199, 129, 253)
hslhsl(274, 97%, 75%)
oklchoklch(0.725 0.185 308.5)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3493

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b7fd81

#8a81fd · #fd81f5

#fdc781 · #81fdc7

Split-complementary

Open in tool →

#f5fd81 · #81fd8a

#fd8a81 · #b7fd81 · #81f5fd

Contrast

#c781fd as textRatioAAAA largeAAAFix
Aaon white
2.63:1failfailfail
  • AA: use #a636fc as the text (4.61:1)
  • AAA: use #7f03dd as the text (7.1:1)
  • AA: or shift the background to #363636 (4.6:1)
  • AAA: or shift the background to #141414 (7.01:1)
Aaon black
7.99:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c781fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c781fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c781fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c781fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c781fd-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md