Color

#c77ff0

#c77ff0
hex#c77ff0
rgbrgb(199, 127, 240)
hslhsl(278, 79%, 72%)
oklchoklch(0.715 0.173 312.1)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3361

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a9f07f

#8e7ff0 · #f07fe1

#f0c77f · #7ff0c7

Split-complementary

Open in tool →

#e1f07f · #7ff08e

#f08e7f · #a9f07f · #7fe1f0

Contrast

#c77ff0 as textRatioAAAA largeAAAFix
Aaon white
2.72:1failfailfail
  • AA: use #aa3fe9 as the text (4.57:1)
  • AAA: use #8517c4 as the text (7.2:1)
  • AA: or shift the background to #333333 (4.65:1)
  • AAA: or shift the background to #0f0f0f (7.05:1)
Aaon black
7.72:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c77ff0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c77ff0 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c77ff0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c77ff0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c77ff0-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md