Color

#c77faf

#c77faf
hex#c77faf
rgbrgb(199, 127, 175)
hslhsl(320, 39%, 64%)
oklchoklch(0.686 0.108 340.2)
Closest name: Fading Love (#c973a2)Relative luminance 0.3042

Colors that go with #c77faf

Taupe, Cadet Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7fc797

#bb7fc7 · #c77f8b

#afc77f · #7fafc7

Split-complementary

Open in tool →

#8bc77f · #7fc7bb

#c7bb7f · #7fc797 · #7f8bc7

Contrast

#c77faf as textRatioAAAA largeAAAFix
Aaon white
2.96:1failfailfail
  • AA: use #b35192 as the text (4.66:1)
  • AAA: use #8a3d70 as the text (7.04:1)
  • AA: or shift the background to #2e2e2e (4.58:1)
  • AAA: or shift the background to #000000 (7.08:1)
Aaon black
7.08:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c77faf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c77faf reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c77faf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c77faf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c77faf-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md