Color

#c74396

#c74396
hex#c74396
rgbrgb(199, 67, 150)
hslhsl(322, 54%, 52%)
oklchoklch(0.593 0.188 345.7)
Closest name: Fandango (#b53389)Relative luminance 0.1836

Colors that go with #c74396

Denim, Sea Green and Dark Cyan lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#43c773

#b543c7 · #c74354

#96c743 · #4396c7

Split-complementary

Open in tool →

#54c743 · #43c7b5

#c7b543 · #43c773 · #4354c7

Contrast

#c74396 as textRatioAAAA largeAAAFix
Aaon white
4.5:1failpassfail
  • AA: use #c63f94 as the text (4.63:1)
  • AAA: use #992e72 as the text (7.03:1)
  • AA: or shift the background to #050505 (4.53:1)
Aaon black
4.67:1passpassfail
  • AAA: use #d676b3 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c74396 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c74396 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c74396
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c74396 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c74396-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md