Color

#c74387

#c74387
hex#c74387
rgbrgb(199, 67, 135)
hslhsl(329, 54%, 52%)
oklchoklch(0.587 0.18 352.3)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1791

Colors that go with #c74387

Crimson, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#43c782

#c443c7 · #c74345

#87c743 · #4387c7

Split-complementary

Open in tool →

#45c743 · #43c7c4

#c7c443 · #43c782 · #4345c7

Contrast

#c74387 as textRatioAAAA largeAAAFix
Aaon white
4.58:1passpassfail
  • AAA: use #992e65 as the text (7.16:1)
Aaon black
4.58:1passpassfail
  • AAA: use #d676a7 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c74387 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c74387 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c74387
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c74387 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c74387-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md