Color

#c54985

#c54985
hex#c54985
rgbrgb(197, 73, 133)
hslhsl(331, 52%, 53%)
oklchoklch(0.59 0.169 353.5)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1833

Colors that go with #c54985

Crimson, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49c589

#c549c3 · #c54b49

#85c549 · #4985c5

Split-complementary

Open in tool →

#49c54b · #49c3c5

#c3c549 · #49c589 · #4b49c5

Contrast

#c54985 as textRatioAAAA largeAAAFix
Aaon white
4.5:1passpassfail
  • AAA: use #973062 as the text (7.2:1)
Aaon black
4.67:1passpassfail
  • AAA: use #d57ba7 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c54985 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#c54985 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c54985
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c54985 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c54985-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md