Color

#c440aa

#c440aa
hex#c440aa
rgbrgb(196, 64, 170)
hslhsl(312, 53%, 51%)
oklchoklch(0.594 0.203 336.7)
Closest name: Amora Purple (#bb22aa)Relative luminance 0.183

Colors that go with #c440aa

Sea Green, Dark Cyan and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40c45a

#9d40c4 · #c44068

#aac440 · #40aac4

Split-complementary

Open in tool →

#68c440 · #40c49d

#c49d40 · #40c45a · #4068c4

Contrast

#c440aa as textRatioAAAA largeAAAFix
Aaon white
4.51:1passpassfail
  • AAA: use #942e80 as the text (7.09:1)
Aaon black
4.66:1passpassfail
  • AAA: use #d473c0 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c440aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c440aa reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c440aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c440aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c440aa-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md