# #c440aa

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c440aa`
- RGB: rgb(196, 64, 170)
- HSL: hsl(312, 53%, 51%)
- OKLCH: oklch(0.594 0.203 336.7)
- Relative luminance: 0.183
- Nearest named color: Amora Purple (#bb22aa, Δ 4.69) — https://brandsweets.com/colors/amora-purple
- Moods: warm
- Page: https://brandsweets.com/colors/c440aa

## Tints & shades

- Tints (toward white): #ca53b2, #cf63b9, #d576c2, #db8acb, #e19dd4, #e6adda, #ecc1e3, #f2d4ec, #f7e4f3, #fdf7fc
- Shades (toward black): #b3379b, #a4328d, #902c7c, #7d266c, #6d225e, #5a1c4d, #46163c, #33102c, #230b1e, #10050d

## Harmonies

- Complementary: #40c45a
- Analogous: #9d40c4, #c44068
- Triadic: #aac440, #40aac4
- Split-complementary: #68c440, #40c49d
- Tetradic: #c49d40, #40c45a, #4068c4

## Colors that go with #c440aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #c440aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #c440aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c440aa: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c440aa: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #c440aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #c440aa, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #c440aa in two real palettes: Ubisoft's brand system and Loom's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #c440aa in two real palettes: Dunkin''s brand system and Loom's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #942e80 (7.09:1)
- On black (#000000): 4.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d473c0 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c440aa-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c440aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.