Color

#c381f8

#c381f8
hex#c381f8
rgbrgb(195, 129, 248)
hslhsl(273, 89%, 74%)
oklchoklch(0.718 0.178 308.1)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3408

Colors that go with #c381f8

Amber, Yellow Green and Emerald Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b7f882

#8882f8 · #f882f2

#f8c382 · #82f8c3

Split-complementary

Open in tool →

#f2f882 · #82f888

#f88882 · #b7f882 · #82f2f8

Contrast

#c381f8 as textRatioAAAA largeAAAFix
Aaon white
2.69:1failfailfail
  • AA: use #a23ef4 as the text (4.63:1)
  • AAA: use #7d0dd9 as the text (7.16:1)
  • AA: or shift the background to #333333 (4.7:1)
  • AAA: or shift the background to #0f0f0f (7.13:1)
Aaon black
7.82:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c381f8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c381f8 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c381f8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c381f8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c381f8-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md