Color

#bf73a7

#bf73a7
hex#bf73a7
rgbrgb(191, 115, 167)
hslhsl(319, 37%, 60%)
oklchoklch(0.654 0.116 339.7)
Closest name: Fading Love (#c973a2)Relative luminance 0.2613

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73bf8b

#b173bf · #bf7381

#a7bf73 · #73a7bf

Split-complementary

Open in tool →

#81bf73 · #73bfb1

#bfb173 · #73bf8b · #7381bf

Contrast

#bf73a7 as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #b05493 as the text (4.63:1)
  • AAA: use #883f71 as the text (7.01:1)
  • AA: or shift the background to #242424 (4.6:1)
Aaon black
6.23:1passpassfail
  • AAA: use #c581b0 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf73a7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf73a7 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf73a7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf73a7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf73a7-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md