Color

#7381bf

#7381bf
hex#7381bf
rgbrgb(115, 129, 191)
hslhsl(229, 37%, 60%)
oklchoklch(0.617 0.095 273.6)
Closest name: Flood (#6677bb)Relative luminance 0.2311

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfb173

#73a7bf · #8b73bf

#bf7381 · #81bf73

Split-complementary

Open in tool →

#bf8b73 · #a7bf73

#bf73a7 · #bfb173 · #73bf8b

Contrast

#7381bf as textRatioAAAA largeAAAFix
Aaon white
3.74:1failpassfail
  • AA: use #6271b7 as the text (4.6:1)
  • AAA: use #455496 as the text (7.09:1)
  • AA: or shift the background to #1c1c1c (4.56:1)
Aaon black
5.62:1passpassfail
  • AAA: use #8894c8 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7381bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7381bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7381bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7381bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7381bf-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md