Color

#73a7bf

#73a7bf
hex#73a7bf
rgbrgb(115, 167, 191)
hslhsl(199, 37%, 60%)
oklchoklch(0.701 0.065 228.5)
Closest name: Blue Eye Samurai (#75aebd)Relative luminance 0.3504

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf8b73

#73bfb1 · #7381bf

#bf73a7 · #a7bf73

Split-complementary

Open in tool →

#bf7381 · #bfb173

#b173bf · #bf8b73 · #81bf73

Contrast

#73a7bf as textRatioAAAA largeAAAFix
Aaon white
2.62:1failfailfail
  • AA: use #457d96 as the text (4.54:1)
  • AAA: use #335d70 as the text (7.14:1)
  • AA: or shift the background to #363636 (4.61:1)
  • AAA: or shift the background to #141414 (7.03:1)
Aaon black
8.01:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73a7bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#73a7bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73a7bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73a7bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73a7bf-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md