Color

#bf72fd

#bf72fd
hex#bf72fd
rgbrgb(191, 114, 253)
hslhsl(273, 97%, 72%)
oklchoklch(0.694 0.205 307.5)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.302

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b1fd72

#7972fd · #fd72f6

#fdbf72 · #72fdbf

Split-complementary

Open in tool →

#f6fd72 · #72fd79

#fd7972 · #b1fd72 · #72f6fd

Contrast

#bf72fd as textRatioAAAA largeAAAFix
Aaon white
2.98:1failfailfail
  • AA: use #a53bfc as the text (4.53:1)
  • AAA: use #7e03e2 as the text (7:1)
  • AA: or shift the background to #2e2e2e (4.55:1)
  • AAA: or shift the background to #000000 (7.04:1)
Aaon black
7.04:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf72fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf72fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf72fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf72fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf72fd-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md