Color

#bf40aa

#bf40aa
hex#bf40aa
rgbrgb(191, 64, 170)
hslhsl(310, 50%, 50%)
oklchoklch(0.587 0.2 335.1)
Closest name: Amora Purple (#bb22aa)Relative luminance 0.1765

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40bf55

#9540bf · #bf406a

#aabf40 · #40aabf

Split-complementary

Open in tool →

#6abf40 · #40bf95

#bf9540 · #40bf55 · #406abf

Contrast

#bf40aa as textRatioAAAA largeAAAFix
Aaon white
4.64:1passpassfail
  • AAA: use #913081 as the text (7.13:1)
Aaon black
4.53:1passpassfail
  • AAA: use #d175c2 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf40aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf40aa reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf40aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf40aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf40aa-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md