Color

#9540bf

#9540bf
hex#9540bf
rgbrgb(149, 64, 191)
hslhsl(280, 50%, 50%)
oklchoklch(0.541 0.197 312.4)
Closest name: darkorchid (#9932cc)Relative luminance 0.1382

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6abf40

#5540bf · #bf40aa

#bf9540 · #40bf95

Split-complementary

Open in tool →

#aabf40 · #40bf55

#bf5540 · #6abf40 · #40aabf

Contrast

#9540bf as textRatioAAAA largeAAAFix
Aaon white
5.58:1passpassfail
  • AAA: use #7d36a1 as the text (7.21:1)
Aaon black
3.76:1failpassfail
  • AA: use #9f53c6 as the text (4.53:1)
  • AAA: use #b981d5 as the text (7.16:1)
  • AA: or shift the background to #e8e8e8 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9540bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9540bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9540bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9540bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9540bf-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md