Color

#bf0374

#bf0374
hex#bf0374
rgbrgb(191, 3, 116)
hslhsl(324, 97%, 38%)
oklchoklch(0.527 0.216 353.7)
Closest name: Botticelli (#b70272)Relative luminance 0.124

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03bf4e

#ac03bf · #bf0316

#74bf03 · #0374bf

Split-complementary

Open in tool →

#16bf03 · #03bfac

#bfac03 · #03bf4e · #0316bf

Contrast

#bf0374 as textRatioAAAA largeAAAFix
Aaon white
6.03:1passpassfail
  • AAA: use #ab0368 as the text (7.13:1)
Aaon black
3.48:1failpassfail
  • AA: use #e20389 as the text (4.61:1)
  • AAA: use #fc54b9 as the text (7.11:1)
  • AA: or shift the background to #e0e0e0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf0374 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf0374 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf0374
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf0374 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf0374-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md