Color

#bf0313

#bf0313
hex#bf0313
rgbrgb(191, 3, 19)
hslhsl(355, 97%, 38%)
oklchoklch(0.507 0.205 27.2)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1119

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03bfaf

#bf0371 · #bf5103

#13bf03 · #0313bf

Split-complementary

Open in tool →

#03bf51 · #0371bf

#71bf03 · #03bfaf · #5103bf

Contrast

#bf0313 as textRatioAAAA largeAAAFix
Aaon white
6.49:1passpassfail
  • AAA: use #b50312 as the text (7.03:1)
Aaon black
3.24:1failpassfail
  • AA: use #ec0417 as the text (4.6:1)
  • AAA: use #fd6370 as the text (7.2:1)
  • AA: or shift the background to #d9d9d9 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf0313 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bf0313 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf0313
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf0313 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf0313-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md