Color

#bd978f

#bd978f
hex#bd978f
rgbrgb(189, 151, 143)
hslhsl(10, 26%, 65%)
oklchoklch(0.709 0.047 32)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3494

Colors that go with #bd978f

Charcoal, Cadet Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #bd978f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8fb5bd

#bd8f9e · #bdad8f

#8fbd96 · #968fbd

Split-complementary

Open in tool →

#8fbdad · #8f9ebd

#9ebd8f · #8fb5bd · #ad8fbd

Contrast

#bd978f as textRatioAAAA largeAAAFix
Aaon white
2.63:1failfailfail
  • AA: use #9d675c as the text (4.64:1)
  • AAA: use #774e46 as the text (7.09:1)
  • AA: or shift the background to #363636 (4.6:1)
  • AAA: or shift the background to #141414 (7.01:1)
Aaon black
7.99:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd978f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd978f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd978f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd978f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd978f-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md