Color

#968fbd

#968fbd
hex#968fbd
rgbrgb(150, 143, 189)
hslhsl(249, 26%, 65%)
oklchoklch(0.673 0.068 291.4)
Closest name: Wizard’s Brew (#a090b8)Relative luminance 0.298

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b6bd8f

#8f9fbd · #ad8fbd

#bd968f · #8fbd96

Split-complementary

Open in tool →

#bdad8f · #9fbd8f

#bd8f9f · #b6bd8f · #8fbdad

Contrast

#968fbd as textRatioAAAA largeAAAFix
Aaon white
3.02:1failpassfail
  • AA: use #776eaa as the text (4.57:1)
  • AAA: use #5a518a as the text (7.05:1)
  • AA: or shift the background to #2e2e2e (4.5:1)
Aaon black
6.96:1passpassfail
  • AAA: use #9992bf as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968fbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968fbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968fbd-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md