Color

#bd7ff0

#bd7ff0
hex#bd7ff0
rgbrgb(189, 127, 240)
hslhsl(273, 79%, 72%)
oklchoklch(0.704 0.17 307.9)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3229

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b2f07f

#857ff0 · #f07fea

#f0bd7f · #7ff0bd

Split-complementary

Open in tool →

#eaf07f · #7ff085

#f0857f · #b2f07f · #7feaf0

Contrast

#bd7ff0 as textRatioAAAA largeAAAFix
Aaon white
2.82:1failfailfail
  • AA: use #a148ea as the text (4.54:1)
  • AAA: use #7f19d2 as the text (7.07:1)
  • AA: or shift the background to #303030 (4.69:1)
  • AAA: or shift the background to #0a0a0a (7.03:1)
Aaon black
7.46:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd7ff0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd7ff0 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd7ff0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd7ff0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd7ff0-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md