Color

#bd7ded

#bd7ded
hex#bd7ded
rgbrgb(189, 125, 237)
hslhsl(274, 76%, 71%)
oklchoklch(0.7 0.169 309)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.316

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aeed7d

#847ded · #ed7de6

#edbd7d · #7dedbd

Split-complementary

Open in tool →

#e6ed7d · #7ded84

#ed847d · #aeed7d · #7de6ed

Contrast

#bd7ded as textRatioAAAA largeAAAFix
Aaon white
2.87:1failfailfail
  • AA: use #a147e6 as the text (4.61:1)
  • AAA: use #811cce as the text (7.02:1)
  • AA: or shift the background to #303030 (4.6:1)
  • AAA: or shift the background to #050505 (7.1:1)
Aaon black
7.32:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd7ded as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd7ded reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd7ded
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd7ded and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd7ded-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md