Color

#bd7ce9

#bd7ce9
hex#bd7ce9
rgbrgb(189, 124, 233)
hslhsl(276, 71%, 70%)
oklchoklch(0.696 0.166 310.2)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3112

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a8e97c

#877ce9 · #e97cde

#e9bd7c · #7ce9bd

Split-complementary

Open in tool →

#dee97c · #7ce987

#e9877c · #a8e97c · #7cdee9

Contrast

#bd7ce9 as textRatioAAAA largeAAAFix
Aaon white
2.91:1failfailfail
  • AA: use #a348e0 as the text (4.6:1)
  • AAA: use #8321c4 as the text (7.05:1)
  • AA: or shift the background to #303030 (4.54:1)
  • AAA: or shift the background to #050505 (7.01:1)
Aaon black
7.22:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd7ce9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd7ce9 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd7ce9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd7ce9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd7ce9-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md