Color

#bd7bfe

#bd7bfe
hex#bd7bfe
rgbrgb(189, 123, 254)
hslhsl(270, 98%, 74%)
oklchoklch(0.706 0.192 305.3)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3214

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bdfe7c

#7c7cfe · #fe7cfe

#febd7c · #7cfebd

Split-complementary

Open in tool →

#fefe7c · #7cfe7c

#fe7c7c · #bdfe7c · #7cfefe

Contrast

#bd7bfe as textRatioAAAA largeAAAFix
Aaon white
2.83:1failfailfail
  • AA: use #9e3ffd as the text (4.58:1)
  • AAA: use #7502e8 as the text (7.17:1)
  • AA: or shift the background to #303030 (4.67:1)
  • AAA: or shift the background to #0a0a0a (7:1)
Aaon black
7.43:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd7bfe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd7bfe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd7bfe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd7bfe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd7bfe-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md