Color

#bd7af0

#bd7af0
hex#bd7af0
rgbrgb(189, 122, 240)
hslhsl(274, 80%, 71%)
oklchoklch(0.697 0.178 308.7)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3103

Colors that go with #bd7af0

Medium Sea Green, Amber and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#adf07a

#827af0 · #f07ae8

#f0bd7a · #7af0bd

Split-complementary

Open in tool →

#e8f07a · #7af082

#f0827a · #adf07a · #7ae8f0

Contrast

#bd7af0 as textRatioAAAA largeAAAFix
Aaon white
2.91:1failfailfail
  • AA: use #a243ea as the text (4.64:1)
  • AAA: use #7f17cf as the text (7.18:1)
  • AA: or shift the background to #303030 (4.53:1)
  • AAA: or shift the background to #030303 (7.08:1)
Aaon black
7.21:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd7af0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd7af0 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd7af0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd7af0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd7af0-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md