Color

#bd43e5

#bd43e5
hex#bd43e5
rgbrgb(189, 67, 229)
hslhsl(285, 76%, 58%)
oklchoklch(0.621 0.243 316.4)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.2049

Colors that go with #bd43e5

Olive Drab, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6be543

#6b43e5 · #e543bd

#e5bd43 · #43e5bd

Split-complementary

Open in tool →

#bde543 · #43e56b

#e56b43 · #6be543 · #43bde5

Contrast

#bd43e5 as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #b835e3 as the text (4.51:1)
  • AAA: use #8d18b4 as the text (7.19:1)
  • AA: or shift the background to #121212 (4.55:1)
Aaon black
5.1:1passpassfail
  • AAA: use #cc6feb as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd43e5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd43e5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd43e5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd43e5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd43e5-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md