Color

#bd1490

#bd1490
hex#bd1490
rgbrgb(189, 20, 144)
hslhsl(316, 81%, 41%)
oklchoklch(0.541 0.222 342.9)
Closest name: Jealous Jellyfish (#bb0099)Relative luminance 0.1333

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#14bd41

#9614bd · #bd143b

#90bd14 · #1490bd

Split-complementary

Open in tool →

#3bbd14 · #14bd96

#bd9614 · #14bd41 · #143bbd

Contrast

#bd1490 as textRatioAAAA largeAAAFix
Aaon white
5.73:1passpassfail
  • AAA: use #a2117b as the text (7.24:1)
Aaon black
3.67:1failpassfail
  • AA: use #d917a5 as the text (4.62:1)
  • AAA: use #ee5dc7 as the text (7.03:1)
  • AA: or shift the background to #e6e6e6 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd1490 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd1490 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd1490
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd1490 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd1490-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md