Color

#1490bd

#1490bd
hex#1490bd
rgbrgb(20, 144, 189)
hslhsl(196, 81%, 41%)
oklchoklch(0.613 0.118 230.1)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2377

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd4114

#14bd96 · #143bbd

#bd1490 · #90bd14

Split-complementary

Open in tool →

#bd143b · #bd9614

#9614bd · #bd4114 · #3bbd14

Contrast

#1490bd as textRatioAAAA largeAAAFix
Aaon white
3.65:1failpassfail
  • AA: use #117fa6 as the text (4.56:1)
  • AAA: use #0d5f7d as the text (7.12:1)
  • AA: or shift the background to #1f1f1f (4.52:1)
Aaon black
5.75:1passpassfail
  • AAA: use #16a2d4 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1490bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#1490bd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1490bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1490bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1490bd-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md