Color

#bd120f

#bd120f
hex#bd120f
rgbrgb(189, 18, 15)
hslhsl(1, 85%, 40%)
oklchoklch(0.507 0.2 28.8)
Closest name: Bloody Mary (#ba0105)Relative luminance 0.1129

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0fbabd

#bd0f63 · #bd690f

#0fbd12 · #120fbd

Split-complementary

Open in tool →

#0fbd69 · #0f63bd

#63bd0f · #0fbabd · #690fbd

Contrast

#bd120f as textRatioAAAA largeAAAFix
Aaon white
6.45:1passpassfail
  • AAA: use #af110e as the text (7.22:1)
Aaon black
3.26:1failpassfail
  • AA: use #e71613 as the text (4.52:1)
  • AAA: use #f36a68 as the text (7.07:1)
  • AA: or shift the background to #d9d9d9 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd120f as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bd120f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd120f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd120f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd120f-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md