Color

#690fbd

#690fbd
hex#690fbd
rgbrgb(105, 15, 189)
hslhsl(271, 85%, 40%)
oklchoklch(0.443 0.23 298.5)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0702

Colors that go with #690fbd

Olive Green, Charcoal and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#63bd0f

#120fbd · #bd0fba

#bd690f · #0fbd69

Split-complementary

Open in tool →

#babd0f · #0fbd12

#bd120f · #63bd0f · #0fbabd

Contrast

#690fbd as textRatioAAAA largeAAAFix
Aaon white
8.74:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #9e47f0 as the text (4.61:1)
  • AAA: use #ba7bf4 as the text (7.23:1)
  • AA: or shift the background to #bababa (4.5:1)
  • AAA: or shift the background to #e8e8e8 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690fbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690fbd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690fbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690fbd-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md