Color

#bd0078

#bd0078
hex#bd0078
rgbrgb(189, 0, 120)
hslhsl(322, 100%, 37%)
oklchoklch(0.525 0.218 351.6)
Closest name: Botticelli (#b70272)Relative luminance 0.1217

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00bd45

#a400bd · #bd0019

#78bd00 · #0078bd

Split-complementary

Open in tool →

#19bd00 · #00bda4

#bda400 · #00bd45 · #0019bd

Contrast

#bd0078 as textRatioAAAA largeAAAFix
Aaon white
6.11:1passpassfail
  • AAA: use #a8006b as the text (7.3:1)
Aaon black
3.43:1failpassfail
  • AA: use #e0008e as the text (4.56:1)
  • AAA: use #ff4dbe as the text (7.06:1)
  • AA: or shift the background to #dedede (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd0078 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd0078 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd0078
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd0078 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd0078-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md