Color

#0078bd

#0078bd
hex#0078bd
rgbrgb(0, 120, 189)
hslhsl(202, 100%, 37%)
oklchoklch(0.553 0.139 244.8)
Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1711

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd4500

#00bda4 · #0019bd

#bd0078 · #78bd00

Split-complementary

Open in tool →

#bd0019 · #bda400

#a400bd · #bd4500 · #19bd00

Contrast

#0078bd as textRatioAAAA largeAAAFix
Aaon white
4.75:1passpassfail
  • AAA: use #005a8f as the text (7.34:1)
Aaon black
4.42:1failpassfail
  • AA: use #007bc2 as the text (4.61:1)
  • AAA: use #009bf5 as the text (7.01:1)
  • AA: or shift the background to #fafafa (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0078bd as the background.

Brands using this color

Fonts for this mood

#0078bd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0078bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0078bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0078bd-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md