Color

#bc978f

#bc978f
hex#bc978f
rgbrgb(188, 151, 143)
hslhsl(11, 25%, 65%)
oklchoklch(0.708 0.046 32.3)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3481

Colors that go with #bc978f

Charcoal, Cadet Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #bc978f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8fb4bc

#bc8f9e · #bcae8f

#8fbc98 · #988fbc

Split-complementary

Open in tool →

#8fbcae · #8f9ebc

#9ebc8f · #8fb4bc · #ae8fbc

Contrast

#bc978f as textRatioAAAA largeAAAFix
Aaon white
2.64:1failfailfail
  • AA: use #9c695e as the text (4.57:1)
  • AAA: use #764f47 as the text (7.05:1)
  • AA: or shift the background to #363636 (4.58:1)
  • AAA: or shift the background to #121212 (7.1:1)
Aaon black
7.96:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc978f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bc978f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc978f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc978f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc978f-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md