Color

#bb72a0

#bb72a0
hex#bb72a0
rgbrgb(187, 114, 160)
hslhsl(322, 35%, 59%)
oklchoklch(0.645 0.109 342.2)
Closest name: Fading Love (#c973a2)Relative luminance 0.2514

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72bb8d

#b172bb · #bb727c

#a0bb72 · #72a0bb

Split-complementary

Open in tool →

#7cbb72 · #72bbb1

#bbb172 · #72bb8d · #727cbb

Contrast

#bb72a0 as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #ae568e as the text (4.64:1)
  • AAA: use #86416d as the text (7.02:1)
  • AA: or shift the background to #212121 (4.62:1)
Aaon black
6.03:1passpassfail
  • AAA: use #c383ac as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb72a0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb72a0 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb72a0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb72a0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb72a0-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md