Color

#727cbb

#727cbb
hex#727cbb
rgbrgb(114, 124, 187)
hslhsl(232, 35%, 59%)
oklchoklch(0.604 0.097 276.2)
Closest name: Flood (#6677bb)Relative luminance 0.2158

Colors that go with #727cbb

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbb172

#72a0bb · #8d72bb

#bb727c · #7cbb72

Split-complementary

Open in tool →

#bb8d72 · #a0bb72

#bb72a0 · #bbb172 · #72bb8d

Contrast

#727cbb as textRatioAAAA largeAAAFix
Aaon white
3.95:1failpassfail
  • AA: use #646fb4 as the text (4.69:1)
  • AAA: use #495397 as the text (7.08:1)
  • AA: or shift the background to #171717 (4.54:1)
Aaon black
5.32:1passpassfail
  • AAA: use #8a92c7 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727cbb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727cbb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727cbb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727cbb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727cbb-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md