Color

#ba74fb

#ba74fb
hex#ba74fb
rgbrgb(186, 116, 251)
hslhsl(271, 94%, 72%)
oklchoklch(0.691 0.198 305.8)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2989

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b5fb74

#7774fb · #fb74f8

#fbba74 · #74fbba

Split-complementary

Open in tool →

#f8fb74 · #74fb77

#fb7774 · #b5fb74 · #74f8fb

Contrast

#ba74fb as textRatioAAAA largeAAAFix
Aaon white
3.01:1failpassfail
  • AA: use #9f3ef9 as the text (4.63:1)
  • AAA: use #7907e4 as the text (7.09:1)
  • AA: or shift the background to #2e2e2e (4.51:1)
Aaon black
6.98:1passpassfail
  • AAA: use #bc79fb as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba74fb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ba74fb reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ba74fb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ba74fb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba74fb-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md