Color

#ba739e

#ba739e
hex#ba739e
rgbrgb(186, 115, 158)
hslhsl(324, 34%, 59%)
oklchoklch(0.645 0.105 343.4)
Closest name: Fading Love (#c973a2)Relative luminance 0.2517

Colors that go with #ba739e

Charcoal, Cadet Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73ba8f

#b373ba · #ba737a

#9eba73 · #739eba

Split-complementary

Open in tool →

#7aba73 · #73bab3

#bab373 · #73ba8f · #737aba

Contrast

#ba739e as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #ad588b as the text (4.62:1)
  • AAA: use #85426a as the text (7.04:1)
  • AA: or shift the background to #212121 (4.63:1)
Aaon black
6.03:1passpassfail
  • AAA: use #c284a9 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba739e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ba739e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ba739e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ba739e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba739e-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md