Color

#b98d74

#b98d74
hex#b98d74
rgbrgb(185, 141, 116)
hslhsl(22, 33%, 59%)
oklchoklch(0.679 0.064 50.9)
Closest name: Bakery Brown (#ab9078)Relative luminance 0.3062

Colors that go with #b98d74

Cadet Blue, Charcoal and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74a0b9

#b9747d · #b9b074

#74b98d · #8d74b9

Split-complementary

Open in tool →

#74b9b0 · #747db9

#7db974 · #74a0b9 · #b074b9

Contrast

#b98d74 as textRatioAAAA largeAAAFix
Aaon white
2.95:1failfailfail
  • AA: use #9c6b4f as the text (4.54:1)
  • AAA: use #734f3a as the text (7.22:1)
  • AA: or shift the background to #2e2e2e (4.61:1)
  • AAA: or shift the background to #000000 (7.12:1)
Aaon black
7.12:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b98d74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b98d74 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b98d74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b98d74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b98d74-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md