Color

#b980e5

#b980e5
hex#b980e5
rgbrgb(185, 128, 229)
hslhsl(274, 66%, 70%)
oklchoklch(0.696 0.154 308.9)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3141

Colors that go with #b980e5

Medium Sea Green, Amber and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ace580

#8780e5 · #e580de

#e5b980 · #80e5b9

Split-complementary

Open in tool →

#dee580 · #80e587

#e58780 · #ace580 · #80dee5

Contrast

#b980e5 as textRatioAAAA largeAAAFix
Aaon white
2.88:1failfailfail
  • AA: use #9d4ddb as the text (4.65:1)
  • AAA: use #7d27be as the text (7.23:1)
  • AA: or shift the background to #303030 (4.58:1)
  • AAA: or shift the background to #050505 (7.07:1)
Aaon black
7.28:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b980e5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b980e5 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b980e5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b980e5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b980e5-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md