Color

#b97304

#b97304
hex#b97304
rgbrgb(185, 115, 4)
hslhsl(37, 96%, 37%)
oklchoklch(0.617 0.134 68)
Closest name: Caramel (#af6f09)Relative luminance 0.2258

Colors that go with #b97304

Charcoal, Dodger Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0449b9

#b91904 · #a4b904

#04b973 · #7304b9

Split-complementary

Open in tool →

#04a4b9 · #1904b9

#04b919 · #0449b9 · #b904a4

Contrast

#b97304 as textRatioAAAA largeAAAFix
Aaon white
3.81:1failpassfail
  • AA: use #a56703 as the text (4.62:1)
  • AAA: use #7d4e03 as the text (7.09:1)
  • AA: or shift the background to #1a1a1a (4.57:1)
Aaon black
5.52:1passpassfail
  • AAA: use #d78604 as the text (7.3:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b97304 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#b97304 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b97304
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b97304 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b97304-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md