Color

#b72bfd

#b72bfd
hex#b72bfd
rgbrgb(183, 43, 253)
hslhsl(280, 98%, 58%)
oklchoklch(0.611 0.283 310.3)
Closest name: Magento (#bf3cff)Relative luminance 0.1889

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#71fd2b

#4e2bfd · #fd2bda

#fdb72b · #2bfdb7

Split-complementary

Open in tool →

#dafd2b · #2bfd4e

#fd4e2b · #71fd2b · #2bdafd

Contrast

#b72bfd as textRatioAAAA largeAAAFix
Aaon white
4.4:1failpassfail
  • AA: use #b526fd as the text (4.51:1)
  • AAA: use #8702ca as the text (7.26:1)
  • AA: or shift the background to #0a0a0a (4.5:1)
Aaon black
4.78:1passpassfail
  • AAA: use #cd6dfe as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b72bfd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b72bfd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b72bfd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b72bfd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b72bfd-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md