Color

#b3978f

#b3978f
hex#b3978f
rgbrgb(179, 151, 143)
hslhsl(13, 19%, 63%)
oklchoklch(0.699 0.036 36.5)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.337

Colors that go with #b3978f

Charcoal, Cadet Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b3978f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8fabb3

#b38f99 · #b3a88f

#8fb396 · #968fb3

Split-complementary

Open in tool →

#8fb3a8 · #8f99b3

#99b38f · #8fabb3 · #a88fb3

Contrast

#b3978f as textRatioAAAA largeAAAFix
Aaon white
2.71:1failfailfail
  • AA: use #926d63 as the text (4.58:1)
  • AAA: use #6d524a as the text (7.1:1)
  • AA: or shift the background to #333333 (4.66:1)
  • AAA: or shift the background to #0f0f0f (7.07:1)
Aaon black
7.74:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b3978f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b3978f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b3978f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b3978f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b3978f-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md