Color

#968fb3

#968fb3
hex#968fb3
rgbrgb(150, 143, 179)
hslhsl(252, 19%, 63%)
oklchoklch(0.669 0.053 293.8)
Closest name: Wizard’s Brew (#a090b8)Relative luminance 0.2938

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#abb38f

#8f99b3 · #a88fb3

#b3968f · #8fb396

Split-complementary

Open in tool →

#b3a88f · #99b38f

#b38f99 · #abb38f · #8fb3a8

Contrast

#968fb3 as textRatioAAAA largeAAAFix
Aaon white
3.05:1failpassfail
  • AA: use #79709e as the text (4.54:1)
  • AAA: use #5a5379 as the text (7.12:1)
  • AA: or shift the background to #2b2b2b (4.64:1)
Aaon black
6.88:1passpassfail
  • AAA: use #9992b5 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968fb3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968fb3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968fb3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968fb3-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md