Color

#b377fe

#b377fe
hex#b377fe
rgbrgb(179, 119, 254)
hslhsl(267, 99%, 73%)
oklchoklch(0.69 0.196 302)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2993

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c1fe76

#767dfe · #f776fe

#feb376 · #76feb3

Split-complementary

Open in tool →

#fef776 · #7dfe76

#fe767d · #c1fe76 · #76fef7

Contrast

#b377fe as textRatioAAAA largeAAAFix
Aaon white
3.01:1failpassfail
  • AA: use #9743fe as the text (4.62:1)
  • AAA: use #6e01f4 as the text (7.06:1)
  • AA: or shift the background to #2e2e2e (4.52:1)
Aaon black
6.99:1passpassfail
  • AAA: use #b67bfe as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b377fe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b377fe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b377fe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b377fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b377fe-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md