Tide Pool
Open in tool →Sea-green and slate with a coral — a literal tide pool: two cool tones, one warm creature.
Brand color
Asana Primary
#273240
hex
#273240rgb
rgb(39, 50, 64)hsl
hsl(214, 24%, 20%)oklch
oklch(0.313 0.029 254.7)From Asana brand colorsRelative luminance 0.0308
Asana Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 11 public brands that use it and the palettes it appears in.
Colors that go with Asana Primary
Amber, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with Asana Primary in 9 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped15 real palettes, including Minecraft's brand system and Headspace's brand system put Blue beside Asana Primary, as the accent.
Blush Pink #e8b4b8
shipped5 real palettes, including Rain Garden and Blush put Blush Pink beside Asana Primary, as the accent.
Burlywood #deb887
shippedBurlywood is paired with Asana Primary in 5 real palettes, including Coastal and Polaroid, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with Asana Primary: 9 real palettes, including Coastal and Open House, as the lead colour.
Champagne #f7e7ce
shipped8 real palettes, including Darkroom and Sweetgreen's brand system put Champagne beside Asana Primary, as the surface under it.
Chocolate #d2691e
shippedChocolate shows up next to Asana Primary in 4 real palettes, including Homestead and Wellness, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface Asana Primary was made for — maximum legibility with no colour cast to argue with.
Real palettes that use Asana Primary
Tints & shades
Harmonies
Contrast
| Asana Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.99:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.62:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Asana Primary as the background.
Brands using this color
- Asanaprimary · #273240
- Bloombergsecondary · #2b333f · Δ0.774
- Hermèsaccent · #2b333f · Δ0.774
- PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainmentsecondary · #2b333f · Δ0.774
- Dockerprimary · #2c333f · Δ0.909
- Volkswagensecondary · #293043 · Δ1.027
- Audiprimary · #2c343f · Δ1.128
- Vimeosecondary · #23313b · Δ1.143
- Amazonsecondary · #232f3e · Δ1.241
- Boeingprimary · #253746 · Δ1.706
- Mercuryprimary · #323341 · Δ1.853
Palettes built around it
Harbour
Open in tool →Steel blue and haze with a buoy orange on a pale grey — the maritime palette every port town uses for a reason.
Dusty Blue
Open in tool →Dusty blue and mist with a nude accent — the quiet wedding palette; nothing here competes with a photograph.
Fonts for this mood
Asana Primary reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Asana Primary
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #273240 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/273240-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md