# Asana Primary (#273240)

A brand color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#273240`
- RGB: rgb(39, 50, 64)
- HSL: hsl(214, 24%, 20%)
- OKLCH: oklch(0.313 0.029 254.7)
- Relative luminance: 0.0308
- Name: Asana Primary (`asana-primary`, source: brand, brand: asana-com)
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/asana-primary

## Tints & shades

- Tints (toward white): #364559, #465972, #536a88, #647ea0, #7d93b0, #97a8bf, #b0bdcf, #c6d0dc, #dfe5ec, #f9fafb
- Shades (toward black): #232c39, #212a36, #1d252f, #1b232c, #171e26, #131920, #11161c, #0e1116, #0c0f13, #080a0d

## Harmonies

- Complementary: #3f3527
- Analogous: #273e3f, #28273f
- Triadic: #3f2731, #313f27
- Split-complementary: #3f2827, #3e3f27
- Tetradic: #3f273e, #3f3527, #273f28

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.99:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5d7698 (4.51:1); AA: background → #999999 (4.56:1); AAA: text → #8498b3 (7.12:1); AAA: background → #bfbfbf (7.06:1)

## Brands using this color

- **Asana** — primary #273240 — https://brandsweets.com/colors/brands/asana-com
- **Docker** — primary #2c333f (Δ 0.909) — https://brandsweets.com/colors/brands/docker-com
- **Vimeo** — secondary #23313b (Δ 1.143) — https://brandsweets.com/colors/brands/vimeo-com
- **Mercury** — primary #323341 (Δ 1.853) — https://brandsweets.com/colors/brands/mercury-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/273240-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#273240" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.