Brand color

Airbnb Secondary

#ff385c

hex#ff385c

rgbrgb(255, 56, 92)

hslhsl(349, 100%, 61%)

oklchoklch(0.658 0.231 17.1)

From Airbnb brand colorsRelative luminance 0.2486

Warm Vivid Playful Bold

Open in palette tool Check contrast

Airbnb Secondary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.

Tints & shades

Tints — toward white

ff4d6d ff5c7a ff708a ff859b ff99ac ffa8b8 ffbdc9 ffd1da ffe0e6 fff5f7

Shades — toward black

ff1a44 ff002f e00029 c20024 a8001f 8a0019 6b0014 4d000e 330009 140004

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

ff385c 38ffdb

#38ffdb

Analogous

Open in tool →

ff385c ff38c0 ff7738

#ff38c0 · #ff7738

Triadic

Open in tool →

ff385c 5dff38 385dff

#5dff38 · #385dff

Split-complementary

Open in tool →

ff385c 38ff77 38c0ff

#38ff77 · #38c0ff

Tetradic

Open in tool →

ff385c c0ff38 38ffdb 7738ff

#c0ff38 · #38ffdb · #7738ff

Contrast

Airbnb Secondary as text	Ratio	AA	AA large	AAA	Fix
Aaon white	3.52:1	fail	pass	fail	AA: use #eb002b as the text (4.6:1) AAA: use #b30021 as the text (7.15:1) AA: or shift the background to #212121 (4.58:1)
Aaon black	5.97:1	pass	pass	fail	AAA: use #ff5c7a as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Airbnb Secondary as the background.

Brands using this color

Airbnbsecondary · #ff385c

Fonts for this mood

Airbnb Secondary reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around Airbnb Secondary

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #ff385c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff385c-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md