Color

#ae379f

#ae379f
hex#ae379f
rgbrgb(174, 55, 159)
hslhsl(308, 52%, 45%)
oklchoklch(0.547 0.193 333.4)
Closest name: Amora Purple (#bb22aa)Relative luminance 0.1423

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37ae47

#8337ae · #ae3763

#9fae37 · #379fae

Split-complementary

Open in tool →

#63ae37 · #37ae83

#ae8337 · #37ae47 · #3763ae

Contrast

#ae379f as textRatioAAAA largeAAAFix
Aaon white
5.46:1passpassfail
  • AAA: use #932f86 as the text (7.02:1)
Aaon black
3.85:1failpassfail
  • AA: use #c23db0 as the text (4.59:1)
  • AAA: use #d373c6 as the text (7.04:1)
  • AA: or shift the background to #ebebeb (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae379f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ae379f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ae379f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ae379f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ae379f-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md