Color

#ae2974

#ae2974
hex#ae2974
rgbrgb(174, 41, 116)
hslhsl(326, 62%, 42%)
oklchoklch(0.515 0.182 351.1)
Closest name: King’s Plum Pie (#b3107a)Relative luminance 0.1185

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29ae62

#a529ae · #ae2932

#74ae29 · #2974ae

Split-complementary

Open in tool →

#32ae29 · #29aea5

#aea529 · #29ae62 · #2932ae

Contrast

#ae2974 as textRatioAAAA largeAAAFix
Aaon white
6.23:1passpassfail
  • AAA: use #9d2569 as the text (7.24:1)
Aaon black
3.37:1failpassfail
  • AA: use #d0358c as the text (4.57:1)
  • AAA: use #de73af as the text (7.18:1)
  • AA: or shift the background to #dbdbdb (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae2974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ae2974 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ae2974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ae2974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ae2974-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md