Color

#ada043

#ada043
hex#ada043
rgbrgb(173, 160, 67)
hslhsl(53, 44%, 47%)
oklchoklch(0.699 0.115 101.4)
Closest name: Faint Gold (#b59410)Relative luminance 0.3443

Colors that go with #ada043

Charcoal, Cornflower Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#434fad

#ad6c43 · #84ad43

#43ada0 · #a043ad

Split-complementary

Open in tool →

#4384ad · #6c43ad

#43ad6c · #434fad · #ad4384

Contrast

#ada043 as textRatioAAAA largeAAAFix
Aaon white
2.66:1failfailfail
  • AA: use #817732 as the text (4.55:1)
  • AAA: use #5f5925 as the text (7.14:1)
  • AA: or shift the background to #363636 (4.54:1)
  • AAA: or shift the background to #121212 (7.04:1)
Aaon black
7.89:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada043 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ada043 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada043
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #ada043 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada043-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md